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Economy tones down Super ads (The State)

The Super Bowl is on track to remain one big, glitzy bash even in these tough economic times. That’s not to say some advertisers aren’t nervous about buying expensive ad slots as business falters. Some stalwarts such as General Motor Corp., FedEx Corp. and Garmin Ltd. won’t be advertising on …

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Twittering Tips for Beginners (New York Times)

As a tech columnist, I’m supposed to be on top of what’s new in tech, but there’s just too much, too fast; it’s like drinking from a fire hose. I can only imagine how hopeless a task it must be for everyone else. More: continued here

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Online Diplomacy: the Famous Fedex Twitter/Email Exchange (ZDNet)

You may have seen the drama this week around a social media ad agency representative whose negative Twitter message about Memphis, Tennessee was read and responded to by one of his client FedEx’s employees. James Andrews, ‘@keyinfluencer’ on Twitter, was flying into Fedex global headquarters in Memphis to present on …

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