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When should you make a break with a brand identity?

If last year’s Jaguar debacle taught us anything – other than the fact that Miami Pink really divides opinion – it’s that a wholesale brand reinvention should never be taken lightly. And that it’s only an option when the brand in question is failing to support the wider business ambition. …

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West Coast Today – News

The 32-year-old MV Caledonian Isles was forced out of action 18 months ago, leaving a yawning hole in the timetable for the island and the wider west coast. CalMac has now said the vessel will return to dry dock for further repairs – which will likely take between eight weeks …

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