When rebrands bite back – Royal Mail’s ‘duffer’, Gap’s 6-day turnaround … – The Drum
When rebrands bite back – Royal Mail's'duffer', Gap's 6-day turnaround …The DrumThis month Hershey's unveiled a new brand identity that was meant to bring the confectionery company into the 21st Century, what it saw as a 'modern' new look other saw something "just some blinking eyes away from being a poo emoji". A mere two…