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Direct mail works best with other media – Marketing Week

Marketing Week Direct mail works best with other mediaMarketing WeekMark Thomson, media director at Royal Mail, discusses the benefits of combining several channels at once in marketing campaigns. …Direct marketing should combine multiple platforms, expert saysBusiness Strata – Business News2010 presents opportunities for the willingMarketing Weekall 3 news articles » More: …

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Customers switch from Royal Mail (Guardian Unlimited)

Royal Mail’s pre-Christmas postal strikes saw many companies send merchandise by TNT and other private companies Britain’s private postal operators have made substantial inroads into Royal Mail’s customer base as a result of the strikes at the end of the year, and any further upheaval will accelerate the process, warns …

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