Codemasters’ Grid Racing Game Incorporates eBay Motors Marketplace to Reach Car Enthusiast Community (IGN PC)

The integration allows players to buy and sell cars in a realistic setting. April 22, 2008 – Engage In-Game Advertising, an independent video game advertising company in conjunction with Codemasters, a leading game publisher, designed a contextually relevant strategy for incorporating the eBay Motors marketplace within Grid , the highly anticipated, next-generation blockbuster console and PC …

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