Home / Royal Mail / Combine direct mail with other channels ‘for effec… – Experian QAS Data Quality News (UK)

Combine direct mail with other channels ‘for effec… – Experian QAS Data Quality News (UK)

Combine direct mail with other channels 'for effec…
Experian QAS Data Quality News (UK)
This is the opinion of Mark Thomson, Media Director at Royal Mail, who noted that the majority of consumers now compare items across a range of media.

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