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The brand has released its new scent in Scent Booster and Fabric Conditioner varieties
Comfort has added a botanical inspired range to its scent booster and fabric conditioner collection.
Comfort Scent Booster Elixir and Botanicals Fabric Conditioner are available to convenience and wholesale channels.
Both ranges are designed to work together and are available in three matching Botanical scents including Heavenly Fresh, First Blooms and Summer Bouquet.
Whaoo! Crepe range gets a new design
With 60% of shoppers using a quick wash at least once a week, the range is suitable for use in short cycles.
Data also suggests that there is a gap in the market for new, natural scent boosters with 12% of consumers avoiding ‘artificial’ smelling fragrances.
The launch is being supported by a £9m marketing investment including a TV advert going live until August.
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