Customer engagement and commerce media firm Reward appoints Paul Jones as Data & Insights lead — Retail Technology Innovation Hub

Reward, a specialist in customer engagement and commerce media, has announced the appointment of Paul Jones to spearhead and scale the business’ insights proposition.

He steps into the new role of SVP of Data & Insights, bringing expertise in the insights and analytics space.

With more than 12 years of experience in senior data leadership positions, Jones has supported strategic growth in industries such as retail, insurance and travel, with notable companies including Royal Mail, Emirates and Etihad Airways.

The move follows the announcement that Experian, a global information services company, had acquired a strategic stake in the business, combining capabilities to bolster its customer engagement and commerce media offering to banks and retailers.

Through enhancement of its insights offering, Reward says it is on a mission to enrich its customer engagement programmes on an international scale, making everyday spending more rewarding, and delivering $2 billion in rewards to customers by 2025.