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Direct marketing industry on PR trail after BBC junk mail investigation – MyCustomer.com

Direct marketing industry on PR trail after BBC junk mail investigation
MyCustomer.com
programme has prompted the Direct Marketing Association to launch a Twitter-based damage limitation campaign and release an 'advertising mail' fact sheet. The moves came as the BBC's flagship current affairs show explored the role of the Royal Mail in
DMA defends targeted advertising mailashdowngroup.com

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