Marketing Week |
DM industry slams Royal Mail"delivered by" mark plans
Marketing Week The direct mail industry has slammed the Royal Mail's decision to include a new “delivered by…” mark on mail as a “high handed” approach that will reduce response rates from DM packs. The postal operator says all machine-sorted mail will feature the … Modernisation has put the snail in Royal Mail Royal Mail plan to introduce new mail mark alarms businesses |
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