Holly Willoughby is undoubtedly television royalty, reigning supreme with her polished presenting style, natural charm and enviable wardrobe.
But while she might hold the crown on the small screen, it appears that her true fashion inspiration comes from actual royalty.
From dazzling red-carpet gowns to effortlessly chic daytime ensembles, Holly has been taking not-so-subtle cues from some of the most stylish women in the Royal Family, mastering the art of regal dressing.
When it comes to eveningwear, Holly doesn’t hold back on full-on regal glamour. From floor-length gowns to shimmering sequins, she has been seen in looks eerily similar to some royal red-carpet moments.
Recently Willoughby turned heads when she wore an off-the-shoulder black gown to the Celebrity Bear Hunt launch – which had an uncanny resemblance to Princess Diana’s iconic ‘revenge dress’.
Much like Diana’s statement-making ensemble, Holly’s David Koma look was powerful, elegant and utterly unforgettable.
Over the years we’ve seen her stealing Meghan Markle’s style along with finding sartorial role models in Kate Middleton and Princess Beatrice, to name a few.
Whether she’s hosting This Morning or attending a high-profile event, Holly’s affinity for elegant silhouettes and demure hemlines echoes the royals refined approach to fashion.

Holly Willoughby’s new look was straight from Princess Diana’s ‘revenge dress’ playbook when making an elegant entrance at the Celebrity Bear Hunt launch

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Holly Willoughby recreated one of Princess Diana’s most iconic looks in a 2020 Instagram post by wearing a sheep jumper identical to the one made famous by the late royal

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Holly stepped out in polka dots to present This Morning in January 2021 wearing an LK Bennett dress which was reminiscent of one worn back in October 1985 by Princess Diana at her home in Kensington Palace


While presenting This Morning in February 2022, Holly chose a royal favourite by Beulah. Her pretty pink dress was famously worn to Wimbledon by Kate Middleton in 2021


Holly Willoughby could have walked the Oscars red carpet in her golden beaded Sophie Couture gown that she wore for the 2022 Dancing On Ice final. The copy-Kate glittering gown drew parallels to the Jenny Packham gown that the royal wore to the No Time To Die premiere
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
Kate made one of her first in-person royal appearances since lockdown restrictions started easing at the Queen Elizabeth Hospital in Norfolk in 2020 in a navy-blue printed design by Beulah London complete with a contrasting white collar. Holly presented This Morning in the same piece in 2019

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Kate and Holly both dazzled in the same red sequin and tulle dress by Needle & Thread. Holly chose the sparkly frock to present This Morning in December 2021, although it had already been given the royal stamp of approval from Kate in January 2020


Kate Middleton dressed in polka dots by the celeb-approved British brand Rixo when taking her children to Lambrook School for their first day in 2022. The familiar frock was also chosen by Holly Willoughby to present This Morning earlier in the year


Holly channelled Meghan while presenting This Morning in March 2019 wearing a swirl printed Reiss top – the same print as the one Meghan wore a few weeks earlier


Stepping out at the Platinum Jubilee Service of Thanksgiving in June 2022, Sophie Winkleman wore a vivid coral-toned dress from Beulah. Holly is also a fan, wearing it on This Morning that same year


Princess Beatrice chose a velvet black midi dress from Rebecca Vallance last year, embellished with three crystal bows on the chest. In 2021 Holly wowed This Morning viewers when she dressed in a Saloni party dress which also featured three crystal bows on the chest


Holly stepped out in front of the studio cameras in an ombre pleat skirt by Phase Eight which looked strikingly similar to the Reiss one that’s a popular fixture in Queen Letizia’s wardrobe, as seen here in 2020
One of the most obvious examples of this is the Beulah Ahana dress. The flowing, elegant frock has become a staple among the royals.
Holly, never one to miss a style moment, has also sported the Ahana dress on multiple occasions in pink and yellow, proving that a floaty, feminine midi is always a winning choice.
Another fashion piece that has cemented its place in both royal and Holly’s wardrobes is The Vampire’s Wife Falconetti dress. A favourite of Kate Middleton and Princess Beatrice, this shimmering, high-necked, ruffled frock is a showstopper.
Holly joined the exclusive Falconetti fan club when she stepped out in a vivid red version of the dress while presenting This Morning, balancing regal elegance with modern glamour.
Another clear nod to Meghan and Kate’s signature style is Holly’s ability to mix high-end designer pieces with affordable high-street finds, regularly recycling which is a favourite style trick of the royals.
Of course, it’s not just the dresses that make Holly’s wardrobe feel royally inspired, it’s also the accessories. She regularly steps out in nude pumps and sleek stilettos that mirror the royal’s go-to footwear choices.
Her love for feminine, polished and timeless pieces aligns seamlessly with the style of the Princess of Wales, Meghan Markle, Princess Diana and even Princess Beatrice.
With an eye for elegant fashion and an understanding of how to balance high-end glamour with high-street finds, Holly has cultivated a wardrobe fit for a queen – or at the very least, a queen of television.
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