 Marketing Week |
eBay Advertising eyes video formats and unveils “untapped” shopper segments
The Drum eBay.co.uk, which generated over 79 million unique visits between 24 and 31 December in 2012, has reported a shift in consumer behaviour during the Christmas period, from typical bargain hunters to high-end purchases, the latter classed as “selfish … Ebay: 'Focusing on January sales is too simplistic' |
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