eBay and the Brain: What Psychology Teaches Us about the Economic Downturn (Scientific American)

Peter Ubel is professor of medicine and psychology at the University of Michigan, where he directs the Center for Behavioral and Decision Sciences in Medicine. He’s the author of the forthcoming book, Free Market Madness (Harvard Business, 2008), which investigates the irrational tics that lead people to overbid on eBay, eat too much ice cream and take our mortgages they can’t afford. Mind …

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