eBay Boosts Email With Machine-Learning, Personalization – MediaPost Communications
|
eBay Boosts Email With Machine-Learning, Personalization
MediaPost Communications eBay has incorporated machine-learning algorithms into its marketing outreach to personalize email messages and display ads. Alex Weinstein, director of marketing technology and CRM at eBay, discusses his company's email marketing overhaul in a Q&A … |
More: continued here