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EBay Opens Up Its Data for Ad Targeting

Retailers possess a crazy amount of really valuable data for advertisers—things like what products someone has bought or have browsed through and may one day buy, potentially sooner if they’re shown an ad for that item. That has positioned Amazon to ascend to Google’s and Facebook’s level as the apex companies of digital advertising. But one of Amazon’s foremost competitors, eBay , isn’t letting …

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