 Slate Magazine |
EBay study questions value of Google's main ad service
Reuters UK "The conclusion: Incremental revenue from paid search was far smaller than expected because existing customers would have come to eBay regardless, whether directly or through other marketing channels," eBay spokeswoman Johnna Hoff wrote in an … Did eBay Just Prove That Paid Search Ads Don't Work? The Impact That eBay, Amazon Have On Search Marketing Google Adwords – A waste of money for eBay? |
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