eBay sent an email to members of its eBay Bucks loyalty program last week informing them it was terminating the program’s VIP level effective January 31, 2011. eBay launched the eBay Bucks program in 2009 after initial testing in 2008, and officially launched the program in August 2010. The eBay Bucks program will continue without the VIP level, which had offered top buyers added incentives.
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