Online flash sale site Rue La La, which counts eBay (EBAY.O) as an investor, is exploring a sale that could value the company at around $400 million (235.5 million pounds), people familiar with the matter said on Monday. Boston-based Rue La La, which has attracted interest from online shopping site Gilt Groupe, has hired JPMorgan Chase & Co (JPM.N) to advise a potential sale, the people said …
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