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FedEx punts on Super Bowl advertising (Richmond Times-Dispatch)

NEW YORK—Saying “times have changed,“ FedEx Corp. announced it will not advertise during the television broadcast of Super Bowl XLIII. FedEx has run ads during the Super Bowl broadcast for the past 12 years and has had an advertising presence in 18 Super Bowls since 1989. In a posting on the company’s web site Monday, director of advertising Steve Pacheco said, “there is a time to justify such …

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