So it really sucks when Natalie and the Royal Mail tell us that fewer people are using the postal service so that justifies the changes. Memo to Ofcom: if you make a service cost far more and provide far less, why, fewer people will use it. Most businesses grasp that, but not, it seems the government regulator. So, if you want to know why Royal Mail handled 7 billion letters last year as opposed to 20 billion 20 years ago, don’t just think smartphones, texts, emails; think price and service.
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