Home / Royal Mail / Former pop manager launches new song-gifting greetings card brand More than Words

Former pop manager launches new song-gifting greetings card brand More than Words

Songs transport us back to a time, place or person in just a few notes. From celebrating the good times to seeing us through the bad, music is like comfort food for the ears and soul. It brings us closer to others and makes us feel a catalogue of emotions – and that’s the inspiration behind More than Words, an exciting new greetings card brand featuring the world’s most famous lyrics plus the gift of a song.

On More than Words cards you’ll find a memorable song lyric on the front with a QR code on the back, allowing the recipient to instantly stream the corresponding track through Spotify, YouTube or Amazon Music via a smartphone. From The Beatles to Beyonce and Abba to Arctic Monkeys, every music taste, era and genre is covered.

And proving in another way that music really does change lives, More than Words has partnered with music therapy charity Nordoff Robbins, which receives a 10% donation from every card sale.

The More than Words collection

With greetings card categories for every occasion, including a stunning range of Christmas designs, shop online at www.morethanwords.store and through selected retailers from late 2020. All A6-size cards are made from ethically sourced, recyclable materials and manufactured in the UK.

There are hundreds of songs to choose from and additional tracks uploaded weekly. More than Words adheres to music licensing specifications and has relationships in place with music publishers so if your desired lyric isn’t in our collection, we will endeavour to facilitate production through music copyright clearance.

Your More than Words order
Simply search for your perfect card by filtering the occasion, music genre, decade, artist or track title. After previewing the song customise your greetings card with a personal message – expressing emotions has never been so simple or multi-sensory.

Orders placed in the UK before 2pm are posted on the same day (Monday – Friday and excluding bank holidays). Single cards are priced at £3.99 plus Royal Mail 1st Class postage. Christmas card packs of five of assorted designs are priced at £9.99. Send directly to the recipient or to your home address with a spare envelope to personally sign and post yourself.

The More than Words story

After two decades working in music management More than Words founder Ellie Fitzgerald, who has managed the careers of artists including Alexandra Burke, The Pussycat Dolls star Kimberly Wyatt and JB Gill (JLS), set up the business in March after facing redundancy at the start of lockdown. The idea was sparked by her deep passion for music and a growing national need to bring cheer to loved ones from a distance.

Ellie says: “More than Words is a conscious business created from the desire to make people feel special and connect through music especially now more than ever. I used to make mix tapes for my friends to cheer them up so this is a new, modern way of doing the same. We’ve all realised over the past few months the importance of expressing our emotions to the people we hold closest to our hearts and through More than Words it’s possible to do that through a combination of heartfelt words and music. It’s a unique personalised way of showing those we care about most how much they mean to us.”

British passion for greetings cards

The latest Greeting Cards Agency (GCA) market report revealed that in 2017 the British public spent £1.7 billion on greeting cards. As a nation we buy more cards per person than any other – 33 each annually – and with no other country boasting such a tradition of card-sending or display in the home, there has never been more of a market than now for More than Words.


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