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Searches for ‘charity Christmas cards’ are set to reach a 16-year peak with people wanting to help deserving causes that have had funding decimated by the pandemic.
Data by charity Classrooms For Malawi has revealed online searches have soared by 144 per cent in the past 11 months as people try to help.
Up until 2020, searches for ‘charity Christmas cards’ were in decline between 2006 and 2019, suggesting a waning interest in the once popular custom. This decrease coincides with bigger factors including the rise of technology, specifically social media, changing the way that many people communicate.
In particular, searches for the term ‘charity Christmas cards 2020’ were up by 2,550 per cent in November. With many loved ones forced to spend Christmas apart due to lockdown, this sudden surge in searches reflects the return to traditional methods of wishing loved ones a Merry Christmas.
A recent YouGov study commissioned by Royal Mail has cemented this, reporting that 55 per cent of people think sending a Christmas card is more important this year.
TV presenter Esther Rantzen echoed this sentiment earlier in November when she said: “Those old fashioned Christmas cards put through the letterbox will cheer people up.”
Amy Blake, Classrooms For Malawi’s chief executive, said: “Charities have been massively impacted by 2020. Fundraising and volunteering have become incredibly difficult with social distancing and travel restrictions.
“People have realised that charities need more support than ever and these small acts like buying charity Christmas cards really do make a difference.”
