GM to Start Selling Cars on eBay: Now, the Auto Industry Should Reinvent the Dealership! (Fast Company Magazine)
I applaud GM’s move to start selling cars on eBay , but it doesn’t go far enough; let’s reinvent new car dealerships from scratch, turning them into experience and servicing centers. Move ALL new car transactions to the Web (potentially in a kiosk area at the experience center), and take the high-pressure “salesman” out of the negotiating loop. In one fell swoop, the auto industry could: Take …
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