GS&P, eBay ‘Shop A Song’ – AgencySpy


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GS&P, eBay'Shop A Song'
AgencySpy
Each spot times footage of corresponding eBay items to song lyrics, so when Ke$ha sings “Wake up in the morning feeling like P Diddy,” for example, a P. Diddy headshot appears onscreen. It's a clever gimmick, making for very viewable ads, especially
Ad of the Day: eBay Builds New Campaign Around Song Lyrics, and It's GloriousAdweek
eBay Listings Illustrate Hit Song Lyrics In A Fun New CampaignCo.Create

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