Harry and Meghan’s Strategic Publicity Moves Amid Royal Events

Two announcements in one day, certainly not any ordinary day: the Sussexes, according to royal experts, are aiming for a relaunch and to focus attention, they have chosen precisely the day when Prince William was participating in the Diana Legacy Awards in memory of their mother. Harry also participated, connecting from the United States.

Harry and Meghan’s “communication blitz” and the (suspicious) timing

However, the focus is not that, but rather that just a few minutes before William’s arrival at the Science Museum in London, Meghan Markle posted a lavish video on a new Instagram profile to launch the new brand American Riviera Orchard, which is presumed to be a luxury lifestyle brand. But not only that: at 9 pm the Sussexes appeared in a video announcing the winner of a prize awarded by their Archewell foundation. One hundred thousand dollars for defending civil rights in the United States. At that moment in London, the Prince of Wales was still speaking, and brother Harry then intervened via video conference two hours later.

The “PR blitz”, as it has been dubbed by the tabloids, seems deliberately designed, say the gossips, to undermine Prince William’s speech.

Moreover, March 14th is a symbolic day for the Sussexes: the fourth anniversary of what Prince Harry has called their “flight to freedom”, in which he filmed himself celebrating the official emigration to the United States following the confirmation of Megxit.

American Orchard Riviera, Meghan’s new brand

But what will Meghan Markle actually do with her new brand? The trademark documents filed in the United States, as explained by the Daily Mail, show that she intends to sell tableware, cookbooks, napkin holders, jellies, jams, and preserves. American Riviera Orchard is owned by Meghan’s new company, Mama Knows Best, which suggests that other activities are coming.

“Nothing happens by chance with Harry and Meghan,” explained to the Mail royal commentator Phil Dampier, “Harry probably felt he was not getting the visibility he deserved given that William was actually present at the event and he was not. As for American Riviera Orchard, I have always thought that Meghan would end up creating some sort of Gwyneth Paltrow-style lifestyle line and this was clearly planned for many months. If this means that she will focus on making money and not attacking the royal family, I am absolutely for it.”