How Not to Run a PPC Campaign, Inspired by eBay ’s AdWords #Fail

Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their AdWords ads in a third of their markets and found no appreciable loss in sales. Much in the same way that Ask Jeeves did back in 2005. So the true […] Author information Larry Kim Larry Kim is the Founder/CTO of WordStream , a provider of PPC …

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