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How Not to Run a PPC Campaign, Inspired by eBay's AdWords #Fail
Search Engine Journal Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don't Work?” Apparently the company turned off their AdWords ads in a third of their markets and found no appreciable loss in sales. Much in the same … Dear eBay, Your Ads Don't Work Because They Suck |
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