Industry veteran Martin Swadling joins C-Store Collective

Convenience retail consultancy, C-Store Collective, has named Martin Swadling as its newest Associate, effective immediately.

With more than three decades of experience in convenience store operations and supply chain management, Martin Swadling brings a remarkable breadth of leadership and insight to his new role. He joins C-Store Collective following a distinguished tenure at Booker, where at various times he ran the Premier and Londis symbol groups, earning recognition for his operational excellence, innovative category management, and customer loyalty initiatives.

“I am absolutely thrilled to join C-Store Collective,” said Martin Swadling. “Their reputation for delivering transformative results for convenience retailers aligns perfectly with my passion for maximizing customer value and driving sustainable growth.”

In his new position, Martin will play a pivotal role in expanding C-Store Collective’s service offerings across key areas, including strategic consultancy; category review and optimisation; operational best practice; and membership engagement.

“Martin’s addition elevates our bench strength,” said Jonathan Rons, co-founder of C-Store Collective. “His deep sector knowledge, entrepreneurial spirit, and passion for innovation are exactly the qualities we value. We look forward to delivering even greater impact on behalf of our members and clients.”