Home / Royal Mail / Iris chief slams direct marketing industry for being 'stuck in a rut' – Marketing Week

Iris chief slams direct marketing industry for being 'stuck in a rut' – Marketing Week


Marketing Week

Iris chief slams direct marketing industry for being 'stuck in a rut'
Marketing Week, UK –10 hours ago
His comments come as figures from Royal Mail show that direct mail volumes fell by more than 7% last year to their lowest level since 1999.
Has digital killed off direct mail?Marketing Week
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