Is eBay wrong about the value of paid search? – Econsultancy (blog)
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Is eBay wrong about the value of paid search?
Econsultancy (blog) This week, eBay released a study into the effectiveness of paid search ads which concludes that, for the auction giant at least, 'the efficacy of SEM is limited at best'. It's an interesting study, and well worth a read, but the report's conclusion … |
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