Joe Pine, the co-author of ” Authenticity: What Consumers Really Want ,” sent me an e-mail the other day, asking if I knew of any Wisconsin companies that are testaments to the main premise of his book.
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Joe Pine, the co-author of ” Authenticity: What Consumers Really Want ,” sent me an e-mail the other day, asking if I knew of any Wisconsin companies that are testaments to the main premise of his book.
More: continued here
By INDERDEEP BAINS, DEPUTY CHIEF REPORTER and DANIEL BATES Published: 20:08 EST, 8 February 2026 …