Jaguar finally unveils electric-powered concept car after online backlash

While the recent rebrand was negatively received, demand for Jaguar vehicles has been rising in recent months. In 2024, Jaguar produced 13,528 vehicles in the UK, a 39% increase on the previous year.

Tom Holden, Jaguar’s chief interior designer, said: “Just as on the outside, deployable technologies are a hallmark of the interior. Screens glide silently and theatrically from the dashboard, while powered stowage areas slide open softly on demand, revealing hidden splashes of exuberant colour. 

“We believe technology should enhance the modern luxury experience, not dominate the architecture, and the digital screen at the centre of the dashboard is an example of this philosophy. The Clearsight display replaces the traditional rear‑view mirror, improving overall visibility.”

Last year, Tata Motors, which owns Jaguar Land Rover, confirmed plans to invest £4bn to build a gigafactory producing electric vehicle batteries in the UK.