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Full-service business-to-business (B2B) agency gyro has appointed Jason Fletcher to the role of Executive Creative Director for gyro UK, reporting directly to gyro UK President, Emma Rush.
Fletcher joins from McCann Worldgroup, where he was Creative Managing Partner. He will act as the creative lead for all clients across both London and Manchester offices, including Jones Lang Lasalle, Square, Santander, and Fujitsu.
At McCann, Fletcher was the ECD for McCann Demand. Previously, he also held Creative Director roles at Publicis UK, TBWA London, and Golley Slater, and was Senior Creative at Proximity.
His experience spans ATL, film content, digital, eCRM, social and retail and he has worked with some of the biggest global brands, including Heineken, Four Seasons, EE, and Nissan, and won numerous awards for brands such as Lexus, Royal Mail, and BBC TV Licensing.
“Jason has a deep understanding of effective and innovative B2B marketing and has won many awards in this area”, Emma Rush, President, gyro UK said.
“He will play a key role in evolving our creativity, and working with our new Chief Strategy Officer, Simon Calvert to grow our full-service B2B capabilities blending creativity with data and tech. Having worked with him before, I am delighted that he is joining us.”
Commenting on his appointment, Fletcher said: “I am thrilled to be to taking the creative helm at Gyro UK.
“It has never been more important to develop innovative, effective B2B campaigns with clients.
“With data, strategy, creative, tech and media all together, Gyro UK is perfectly placed to do this at the pace the current landscape requires.
“I’m really looking forward to working with the whole team and augmenting the existing talent and culture. The opportunity to reunite with Emma and to work alongside Simon Calvert makes this a really exciting opportunity.”
Fletcher takes on the creative leadership of gyro London from David Curzon, who stepped down from his position as Executive Creative Officer UK in September in order to pursue other opportunities.
“We thank David for his contribution and wish him all the very best with his future plans,” said Emma Rush.
