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Longchamp
Luxury brand Longchamp first partnered with Yocuda in 2021 with the latter’s digital receipts being rolled out across 135 of the former’s stores in 23 countries worldwide, replacing the traditional PDF receipts.
In 2024 alone, Longchamp sent 590,000 digital receipts, achieivng a 73% email open rate and a 5.5% click through rate. This goes beyond a proof of purchase, offering tailored recommendations, brand content, customer language preference and an omnichannel experience, with the aim of strengthening customer relationships post-purchase.
The initiative also reinforces Longchamp’s commitment to sustainability, significantly reducing paper waste and saving 1.4 tonnes of carbon emissions in one year. The digital receipts were integrated into its existing Cegid Y2 Point of Sale system, and the entire integration, from initial access to deployment, was completed within a couple of weeks.
To date, the solution has processed over 2.3 million transactions and delivered over 1.2 million digital receipts globally.
Pret A Manger
FreedomPay has announced a payments partnership with food and coffee retailer Pret A Manger. The collaboration is currently powering Pret in three major markets – the United Kingdom, United States and Hong Kong with further deployments planned in Europe later in 2025.
Chris Matthews, Global Retail Technology Director at Pret A Manger, says; “We are committed to providing a frictionless and enjoyable experience for our customers.”
“Partnering with FreedomPay allows us to leverage their best-in-class technology to ensure secure and reliable payment processing, no matter where our customers are in the world. This partnership is a key ingredient in our recipe for international success, allowing us to focus on what we do best: delivering delicious, freshly made food and organic coffee.”
Woodie’s
Irish DIY, home and garden retailer, Woodie’s, has partnered with Virtualstock with the aim of scaling its online product offering and delivering a richer customer experience.
The collaboration has seen Woodie’s expand its product range by 10% in the first quarter since launching, with a further 10,000 products set to go live in the coming months.
By integrating Virtualstock’s dropshipping and supplier management tools, Woodie’s says it can now onboard suppliers faster and more efficiently, cutting time to market whilst increasing choice. The partnership is central to its ambition to lead in omnichannel retail, offering customers an even wider selection of products both online and in-store.
Customers are seeing the benefits with hundreds more orders processed each month, improved returns via Drop2Shop integration and easier access to new product categories. The returns process is also more convenient, with customers now able to return online purchases via QR code at any of Woodie’s 35+ stores nationwide.
dentsu
dentsu has announced the integration of retail eye tracking data into its media planning tool.
This will bring together the platform’s original data – derived from global surveys – and new eye tracking research conducted by Lumen Research on behalf of the Co-op Media Network.
Findings from the research challenge conventional wisdom about in-store media’s effectiveness.
For instance, the data reveals that smaller stores provide over twice the opportunity to see certain products, three times the attention and quadruple the brand recall compared to larger counterparts. These insights disrupt the outdated perception that in-store media lacks the impact of major advertising channels such as social media and out-of-home advertising, dentsu claims.
VoCoVo and BlueStar
VoCoVo, an in-store team communications specialist, has announced a partnership with BlueStar, a global distributor of B2B electronics for retail and other industries.
The collaboration opens UK-based VoCoVo to BlueStar’s network of resellers and warehouses across North America, including the USA and Canada, while equipping the distributor with its solution in an up and coming market segment.
BlueStar’s partner network will provide various value added services for VoCoVo’s products, including custom configuration, targeted marketing support, and technical assistance.
Cotswold Outdoor Group
Cotswold Outdoor Group, a British company behind high street brands Cotswold Outdoor, Runners Need and Snow + Rock, has announced the launch of its new retail media network, Cotswold Outdoor Group Media Portal, in partnership with Zitcha.
Brands using Cotswold Outdoor Group Media Portal, which is built on Zitcha’s platform, will benefit from a fully integrated retail media network – combining in-store digital screens and brand elevations, onsite opportunities such as website banners and sponsored product listings, and offsite campaigns across Meta and YouTube.
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