last week’s biggest retail technology plays at a glance — Retail Technology Innovation Hub

Gopuff

Gopuff has launched Insight Cloud for Gopuff, designed to provide suppliers with a near-real-time, 360-degree view of their brand’s performance on the quick commerce platform.

Built and delivered on Seek’s Insight Cloud and supported by insights from Gopuff Ads on Koddi, the collection of apps give brands streamlined access to their data, including granular insights into sales and performance, customer insights, and media and advertising performance.

“We often hear brands express frustration about disparate data sets across ads, analytics, merchandising, marketing and more, making it difficult to assess overall brand performance and understand how these work streams impact one another and the bottom line,” says Michael Peroutka, Head of Ads and Brand Partnerships at Gopuff.

“That’s why, together with Seek and Koddi, we’re empowering all brands on Gopuff with the information they need to better understand, engage and sell to their customers – all in one place.”

Tommy Bahama

Tommy Bahama has selected Aptos ONE, a mobile first PoS application built on a cloud native platform.

“In today’s retail landscape, technology is absolutely foundational to engaging our guests,” says Tommy Bahama’s Executive Vice President of Technology, Dave Boland. “In our stores, the experience is largely delivered through our store associates. Aptos ONE will enable our associates to provide highly personalised and frictionless service. The platform’s flexibility will also unlock new opportunities as we continue to evolve our offerings.”

“One example is increased mobility. Our associates can serve guests right in the aisle while they’re still evaluating purchase decisions, rather than waiting until the guest has already made a decision and walked to the cash wrap,” he adds.

Gibson

As Oasis top the charts once again, on the back of their sold out reunion tour, Noel Gallagher’s guitar brand of choice, Gibson, has announced a 120% increase in email revenue and doubled engagement thanks to personalised customer experiences powered by SAP Emarsys.

With SAP Emarsys’ Consumer Products Engagement Report finding that email remains a preferred channel for UK consumers, the overall impact of email on Gibson’s business outcomes has also risen by 27% over the same period.

As the Oasis reunion tour sparks renewed interest in 90s sound and style, Gibson remains a popular choice for musicians across genres. But cultural relevance alone doesn’t drive loyalty. According to the SAP Emarsys Customer Loyalty Index, 60% of consumers stay loyal to brands that personalise experiences to their preferences.

Pizza Pilgrims

Sona reports deployment of its workforce platform across 27 locations at UK-based Pizza Pilgrims.

In a LinkedIn post, Sona said: “As one of the UK’s most loved hospitality brands, Pizza Pilgrims know that great guest experiences start with great team experiences. That’s why they’ve chosen our next-generation workforce platform to power the next phase of their growth, with scheduling and HR now in one place.”

It added: “The team at Pizza Pilgrims aren’t just digitising processes, they’re levelling up how things work for everyone, from head office to the pizzeria floor.”

“Happiness and people are the heart of everything we do. We are excited to be partnering with Sona to help us take care of the scheduling side, so our teams can focus on what they do best: making people happier, one pizza at a time,” said Tom Smith, Operations Director at Pizza Pilgrims.

Nike

Nike has gone live with an in house developed, cloud-based, iOS native Point of Sale solution, a project that it says has been years in the making.

“Grateful to everyone who’s been part of this journey, past and present. Your work laid the foundation for this moment,” says Alfredo Carigga, Global Product Leader at Nike. “This go live brings some of the most impressive innovations we’ve launched to date: offline mode support; fastest staging time (25 mins vs. four hours); tap to login functionality (via NFC); new mobile and fixed PoS launch; seamless omnichannel integration – carts, promos, and membership (loyalty)”

He added: “The road ahead is ambitious: 1K stores, 50K store athletes, multiple geographies. But when we get there, we’ll have the most advanced, fastest, and most sophisticated PoS system I’ve worked on in my career. The Swoosh keeps moving forward – powered by innovation, built for athletes, and obsessed with serving the consumer at speed.”