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Martin Lewis wants shoppers to head to their local supermarket before Christmas and make the most of their cheap vegetables.
In the run-up to the big day, most major stores will be slashing their prices right down to 15p in a bid to make Christmas dinner more affordable for everyone during the cost of living crisis.
Although it may be tempting to buy all your ingredients well in advance, the finance guru advised to hold off on buying veg until the supermarkets drop their prices – some of which have already started to do so.
Manchester Evening News reports that Martin spoke on his BBC podcast before heading off on his Christmas break, explaining why the supermarkets were putting their prices so low.
It can be described as a ‘loss leader strategy’ – which means the retailers actually lose money from the low prices, but it’s hoped that shoppers are attracted by this and purchase other things too that haven’t been discounted.
Aldi, Sainsbury’s and Lidl have announced their loss leader dates so far but others such as Tesco, Asda and Morrisons should announce theirs soon.
On the Martin Lewis Podcast, the Money Saving Expert said: “The Christmas vegetable price war – it’s on. 15p carrots, potatoes, sprouts and more. Lidl has got them from Thursday December 15. Aldi from Sunday December 18 to Saturday December 24.
“Sainsbury’s from Sunday 18th of December. It’s at this point of the year these loss leaders are put on sale in the supermarkets to help people with their Christmas dinners to get you in store.
“Pretty much all of them do it, those are the ones that are announced so far but I expect many of the other supermarkets to pick them up soon too.”
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