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Omnichannel adtech giant Mediaocean, which handles over $200bn worth of annualised adspend and recently signed up Interpublic Group, Omnicom, and WPP as shareholders, has made two key leadership promotions for its Prisma platform.
As part of Mediaocean, Prisma enables AI-driven media buying, optimisation, and execution and connects brands, agencies, suppliers, data providers, and ad tech partners within a unified workflow across all channels.
It is claimed the platform powers more than 100,000 users around the world to deliver optimal outcomes.
In response to increased demand for unified solutions, Drew Kane and Stephanie Dorman, who have worked for the group for a combined 32 years, have been handed key roles to support Prisma’s global expansion.
Chief transformation officer Kane, who joined the business in 2008, becomes chief product officer and will lead product strategy, vision, and roadmap across the Prisma platform.
He will also oversee strategic initiatives focused on unifying linear and digital media workflows, deepening integrations with media owners, technology providers, and data partners, and driving platform-wide innovation.
Meanwhile Dorman, who has been with the company since 2010, has been promoted from chief customer officer to chief operating officer.
In her new role, she will lead global go-to-market efforts and oversee relationships with global holding companies and independent agencies.
Dorman will also assume management of strategic partnerships, grow agency and brand relationships, and spearhead adoption of Prisma’s capabilities and integrations with Innovid and Protected.
Dorman was recently recognised for her leadership and impacy by being named a “Wonder Woman of the Year” by Multichannel News and one of the “Top 10 Women Transforming Customer Experiences” by Chief Women Leaders.
Both will report into Ramsey McGrory, who was recently appointed president of Prisma after nine years with the company.
He said: “Over the past ten years, Prisma has expanded its global client footprint, significantly advanced its product capabilities, and more than doubled its revenue.
“These promotions are designed to fuel the next phase of growth and strengthen Prisma’s role as a foundational partner to agencies and brands worldwide. Drew and Steph have a deep understanding of our clients, the ad space, and the opportunities that lie ahead.”
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