Metsä Board introduces new solution to boost recycling process for customers

Metsä Board has launched a new solution to simplify the recycling process for packaging materials that customers receive.

The firm has introduced QR codes on the pallet and reel labels of its products for all volumes delivered. The QR code directs customers to an app that provides information on the various packaging materials used to protect the paperboard during the logistics chain.

This information is designed to help in determining how each component of the packaging should be recycled.

“The implementation of the new recycling QR codes on our paperboard deliveries stems from a strong commitment to sustainability and customer convenience,” said Isto Hongisto, product safety specialist at Metsä Board. “Recycling can sometimes be complex, and our goal is to make it as seamless and straightforward as possible for our customers. This initiative will not only save them time, but it will also ensure that the materials used in our deliveries are recycled in an optimal way.”

The QR codes have been visible on all paperboard deliveries since November.