Related Articles
This funding is expected to turbocharge Movopack’s official launch in the UK – the company’s first expansion outside of Italy – to help tackle packaging waste.
As the EU introduces legislation that will require 10% of e-commerce packaging to be reusable by 2030 (rising to 50% by 2040), Movopack said it offers e-commerce retailers packaging solutions to help them meet these targets affordably.
The UK expansion marks an important milestone as British retailers increasingly prioritise approaches that align with corporate environmental goals and consumer demand for eco-conscious options.
Movopack’s UK launch will allow consumers to return packaging through the extensive Royal Mail postal system, providing access to any of its 115,000 post boxes across the country.
The Milan-headquartered company was co-founded by high school friends Tomaso Torriani (CEO), Alberto Cisco (CCO), and Andrea Cipollone (COO), who recognised the environmental oversight of single-use e-commerce packaging and the lack of affordable and practical sustainable alternatives.
Movopack’s packaging, made from recycled plastic bottles (rPET) and woven recycled polypropylene (PP), is designed to endure postal handling and, according to the company, can be reused by retailers up to 20 times.
Tomaso Torriani, CEO and co-founder of Movopack, commented: “This funding round demonstrates the growing enthusiasm for Movopack’s potential to transform the e-commerce industry with sustainable, circular packaging solutions.
“We’re particularly excited about this investment as it enables us to launch in the UK at a time when the demand for sustainable solutions has never been stronger. Consumers and brands alike are seeking impactful ways to contribute to a world where societies and economies can grow and thrive without compromising the environment – and we are here to meet that need.
“At Movopack, we’re working on making sustainability not just an option, but a standard in e-commerce.”
Lucrezia Lucotti, partner at 360 Capital, added: “To date, sustainable packaging for e-commerce has garnered growing attention; however, it continues to be marked by fragmentation, and, notably, a lack of digital integration.
“We are backing the movement to make e-commerce more sustainable through our investment in Movopack’s returnable e-commerce packaging. As they launch in the UK, we believe Movopack is perfectly positioned to lead the charge in transforming how brands implement sustainable practices, and we are glad to support their mission.”
The funding round included participation from Greiner Innoventures and Techstars.
