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Bus operator National Express West Midlands has announced a partnership with digital identity firm Yoti to accept digital Student IDs on its buses. Students can now download the free Student ID and present this as proof of student status when travelling on National Express buses in the West Midlands and Coventry.
The introduction of the new Student IDs allows revenue inspectors to quickly confirm student discount tickets and helps improve the customer experience when travelling. With a verified Student ID, students can quickly and easily prove they are a student, without having to show a physical student card.
Adam Rideout, Head of Customer Experience at National Express West Midlands, said, “As a leading public transport operator, we are continually seeking solutions to enhance our service quality and passenger experience. The new Student ID feature from Yoti will make it even easier for customers to provide proof of student status when travelling on our services and benefit from cheaper travel.”
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Using the new Student ID is simple. Cardholders simply download the free Yoti ID, Post Office EasyID or Lloyds Bank Smart ID app from the app store.
They then create an account, add an academic student email address and take a photo. Once they’ve booked their trip, they present the Student ID to the driver to receive the discounted fare.
Robin Tombs, CEO at Yoti said, “We’re pleased to introduce our latest product feature, helping millions of students around the UK to prove their student status quickly, easily and securely from their phone. Young people can now prove their age, identity and student status, all from one secure Digital ID. We’re delighted National Express West Midlands is the first to accept Student IDs, helping students prove their status and access discounted travel tickets more easily.”
