New Portrush clothing venture creates 12 jobs for town

CLOTHING brand North Coast NI is set to launch its first-ever store in Portrush in a £250,000 investment which is creating 12 jobs in the town.

The Eglinton Street outlet, opening on July 29, will be home to a collection of high quality outdoor coastal wear as well as an exclusive range of Hydro Flask products and Goodr sunglasses.

It will also provide customers with an intimate sit-in coffee offering. as well as the option for take away.

Founders Russell and Victoria Kelly, both from the area, were inspired from their travels to create a high quality casual clothing brand that was both birthed from and reflective of the beautiful north coast.

Since its inception North Coast NI (www.northcoastni.co.uk) has placed value on community, adventure and creativity, with the clothing range being designed on the north coast by co-founder Paddy De Lasa.

Russell Kelly said: “The north coast is more than a destination – it’s an invitation into a way of life, centred around a thriving and authentic community, filled with wonderful people, breathtaking scenery and an invigorating lifestyle.

“While we have the privilege of calling this place home, many others have wonderful memories of visiting here, and it continues to be a favourite second home for so many.

“When we decided to launch the North Coast NI brand, it made so much sense to open our first physical store right in the heart of this bustling community. Our designs are all inspired by different aspects of the area, so we hope that our offering helps to celebrate all things north coast.”

The founders have also placed a high emphasis on ensuring their clothing production is held to the highest ethical practices. The factories selected in Turkey to produce the clothes were personally visited by members of the team to ensure they met the standards expected for workers whilst also delivering high quality clothing.

“It was extremely important that every area of the business was fully steeped in the highest ethical practices,” Paddy said.

“This ethos also extends to our selected coffee brand, New Ground, which not only tastes great and is ethically sourced but also operates out of the belief that coffee can go beyond the cup and can be used as a catalyst for change in our communities.”