Olympic outdoor ad space up for auction – Utalkmarketing


The Guardian

Olympic outdoor ad space up for auction
Utalkmarketing
London 2012 has begun a £250m eBay-style auction of outdoor advertising space ahead next year's games. Olympics sponsors including Coca-Cola, McDonald's and Adidas will begin bidding for primes sites today (April 4). It is understood that it is the
Olympic Games outdoor ad space auction begins onlineThe Guardian
Brands line up bid to grab Olympics outdoor ad spaceMarketing Week
Online auction instigated for Olympics ad spaceThe Drum

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