Online Diplomacy: the Famous Fedex Twitter/Email Exchange (ZDNet)

You may have seen the drama this week around a social media ad agency representative whose negative Twitter message about Memphis, Tennessee was read and responded to by one of his client FedEx’s employees. James Andrews, ‘@keyinfluencer’ on Twitter, was flying into Fedex global headquarters in Memphis to present on digital media to the worldwide communications group at FedEx (150+) people on …

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