PR dos and don’ts after a data breach

It’s widely accepted that the risk of falling victim to a cyber attack has become just another part of doing business. But, especially in sectors where good customer service can give firms a competitive edge, the key to preventing a breach from causing excessive reputational harm is to communicate effectively …

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National Express changes its corporate name to ‘Mobico’

National Express rebrands as ‘Mobico’ as transport group becomes the latest firm to ditch its well-known name National Express to rename to Mobico from next month; ticker will be ‘MCG’ The new name ‘better reflects the group’s international nature’, it said It follows similar moves by Royal Mail and Standard …

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