Royal Mail adds eight electric trucks to its fleet

Since introducing its first 100 electric vehicles in 2017, Royal Mail has consistently invested in expanding its electric fleet. With 7,000 vehicles, the company now operates what it claims is the largest electric delivery van fleet in Britain. Now, its focus is shifting towards electrifying heavy-duty transport. As early as …

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Decision Marketing at 15: Direct mail the great survivor

Back in 2010, many were predicting that the humble mailshot would soon be “swimming with the fishes”, with digital’s promise of real-time targeting, hyper-personalisation and instant response condemning direct mail to a slow and painful death. However, 15 years later and not only is the medium still holding its own, …

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