Responses to eBay Research Damning Search Marketing: eBay's Ads Were …Marketing Vox NewsSearch engine advertising trades are excoriating eBay for it's recently published research indicating that search engine advertising isn't as profitable as simplistic analysis would suggest. The best point they make: eBay's ads have been terrible … More: continued here
Post Office looking to team up with shop to boost opening hours More: continued here
Norfolk Eastern Daily Press Royal Mail postbox stolen from north Norfolk villageNorfolk Eastern Daily PressRoyal Mail postbox stolen from north Norfolk village. Alex Hurrell, Reporter Friday, March 15, 2013 11:50 AM. A Royal Mail postbox has been stolen from a north Norfolk village. Comments; Email; Print. To send a link to this page to a…
eBay (EBAY) Study Sparks Debate About Value of Google (GOOG) Paid SearchStreetInsider.com (subscription)eBay tested the theory by "going dark" and concluded that brand-keyword ads have no short-term benefits. "For a well-known brand like eBay, the efficacy of SEM is limited at best" said researchers. Researchers also said they think well known brands … More: continued…
Is eBay wrong about the value of paid search?Econsultancy (blog)This week, eBay released a study into the effectiveness of paid search ads which concludes that, for the auction giant at least, 'the efficacy of SEM is limited at best'. It's an interesting study, and well worth a read, but the report's conclusion … More: continued…
SpotLight: Lightner's Updates La Jollans on Post Office, Jobs and GraywaterPatch.comLightner reported that earlier this month, Congressman Scott Peters re-introduced the Community Post Office Relocation Act with Congresswoman Susan Davis. She said the this draft legislation would allow the Postal Service to sell any post office to an …and more » More: continued here
Royal Mail digital comms head quits for KetchumPRWeek UKThe Royal Mail's head of digital communications and communications planning Abby Guthkelch is leaving in April to join Ketchum. Abby Guthkelch. Ketchum has appointed Guthkelch as head of digital and social media in the UK and she will take up the post … More: continued here
eBay Claims Google Ads Don't Perform Well; Clearly eBay Needs New AdWords …Search Engine Roundtableebay google BBC reports that eBay is questioning the real ROI and benefit of them spending millions of dollars with Google through their AdWords program. eBay released a report claiming that paying for Google AdWords has little effect on sales. More:…
Post office backs away from curbside edictNorman TranscriptResidents are surprised that the post office has changed its mind. Their first huge surprise was when they got a letter a few weeks ago stating that their mailboxes must be moved to the curb, and If they didn't, their mail might be “withheld” and they … More:…
News roundup–Gro Group, Marks and Spencer, Royal Mail, moreCatalogue e-businessSacks of post could soon be piling up in sorting offices across the country as members of the Communication Workers Union, representing 160,000 employees in Royal Mail Group, have voted unanimously in favour of a boycott of competitors' mail. The Union … More: continued here