Seeing red on eBay has buyers spending more green – Ars Technica

Ars Technica Seeing red on eBay has buyers spending more greenArs TechnicaRed—it's the color of arousal, aggression, and…higher eBay bids? According to a new study published in the Journal of Consumer Research, the answer is yes. eBay items with a red background were found to receive higher bids, but the …

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