Brands find mobile adds potential to CRM mix (DMNews)

More brands are looking to add the mobile channel to build relationships and be a part of the CRM mix. Sears, FedEx, The Weather Channel and 1-800-Flowers are all using this medium to engage consumers on a deeper level. Sears, for instance, has added customer service on mobile, showing if …

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GM plans to auction new cars on eBay (People’s Daily)

General Motors Corp.(GM) plans to experiment with auctioning new cars on eBay, according to media reports Sunday. GM is working on an “innovative new partnership” with eBay Inc. to let consumers in California bid on vehicles as they would in a normal eBay auction, or choose a “Buy it Now” …

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