Analytics software from KXEN is helping boost audiences at Royal Shakespeare Company (RSC) productions in a pioneering arts marketing move. The initiative, an Accenture-led program to segment audiences, has seen a 50% rise in ticket buyers at RSC’s Stratford-upon-Avon theatre, a more than 70% increase in regular attendees and significantly …
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WHEN Claire Robertson took on the role of Aurora in Ashley Page’s new and heavily re-imagined production of “Sleeping Beauty” for Scottish Ballet, the dancer brought only second-hand preconceptions to the role. More: continued here
Read More »Advanced Analytics Move Centre Stage at the Royal Shakespeare Company (Business Wire via Yahoo! Finance)
SAN FRANCISCO & LONDON—-Analytics software from KXEN is helping boost audiences at Royal Shakespeare Company productions in a pioneering arts marketing move. The initiative, an Accenture-led program to segment audiences, has seen a 50% rise in ticket buyers at RSC’s Stratford-upon-Avon theatre, a more than 70% increase in regular attendees …
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A work by graffiti artist Banksy has sold for more than £200,000 on eBay.But the successful bidder will have to cut out part of a concrete wall if they want to take it home More: continued here
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THE start of last week was dominated by the long-awaited announcement by the Post Office of proposed branch closures in the Highlands. This follows the decision by the Government to seek 2500 closures right across the country. More: continued here
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