How Aviva’s algorithmic decision agent ADA predicts customer needs | Data

Share Twitter Facebook LinkedIn Personalisation has become a core component of digital marketing and the guiding principle behind a range of new products. At insurance giant Aviva, it provided the conceptual foundations of ADA, an algorithmic decision agent that powers omni-channel, hyper-personalised marketing by predicting a customer’s “next best action” – the …

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Promote your company in our new Business Directory

You may have received our flyer through the post this week celebrating MyNewtown entering its 10th year with some hugely impressive reader numbers. And in our bid to build a stronger connection between local businesses and the community, we are launching a Business Directory for North Powys. We already have …

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